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Azerion and Huawei Partner to Transform Gaming and Advertising Experiences

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Azerion Unleashes Strategic Partnership with Huawei to Elevate Gaming and Advertising Horizons

Amsterdam, November 1st, 2023 - Azerion, a global leader in digital advertising solutions, is thrilled to announce an innovative strategic collaboration with Huawei, the world-renowned technology powerhouse. This landmark partnership ms at revolutionizing sectors including gaming and advertising through their collective expertise.

The initial focus of this dynamic alliance will be on enriching Huawei's Europe-based user base of 11.5 million monthly active users MAUs within HUAWEI Browser with an engaging selection of casual games from Azerion’s vast catalog. Acknowledging the popularity and accessibility appeal of casual gaming, which offers instant fun with minimal barriers to entry for players, Azerion’s platform boasts a plethora of free-to-play titles catering to audiences of all ages.

This strategic partnership will see Huawei provide access to their sophisticated technologies that guarantee strong performance alongside excellent local services. As a result, users are expected to enjoy seamless streaming of games directly from the browser environment. The synergy between Azerion's rich content and Huawei's innovative technology is anticipated to offer an immersive gaming experience without compromising on quality or user satisfaction.

We're ecstatic about this strategic collaboration with Huawei, sd Yuliya Nabieva, Director of Content Licensing and Production at Azerion. Through the amalgamation of our respective resources and expertise, we're ming to deliver groundbreaking solutions and experiences for users across a range of platforms offered by both companies.

Jme Gonzalo, VP of Huawei Consumer Mobile Services for Europe echoed this sentiment: This partnership marks an exciting step in providing users with quick access to a diverse array of engaging puzzle and casual games. Our one-click game launching technology enables immediate enjoyment of high-quality entertnment from our platform, ensuring users have a satisfactory gaming experience.

Azerion will leverage Huawei's technical expertise and publisher capabilities while marketing their suite of products to the vast audience using HUAWEI Browser in Europe. This partnership underscores Huawei's commitment to serving its users with cutting-edge technologies that enhance digital experiences.

About Azerion

Founded in 2014, Azerion is a leading European digital advertising and entertnment media platform. We are dedicated to connecting global audiences with advertisers efficiently through proprietary technology, ensuring a safe, engaging environment rich in high-quality content sourced from our strategic portfolio of owned and operated platforms as well as partnerships with digital publishing partners.

With deep roots in Europe, Azerion's headquarters are located in Amsterdam, complemented by commercial teams across 26 cities worldwide to provide unparalleled support to clients and partners seeking creative solutions for impactful advertising campgns.

About Huawei

Established in 1987, Huawei is a global pioneer in Information Communication Technology ICT infrastructure and smart devices. The company employs over 207,000 people worldwide and serves customers across more than 170 countries globally, impacting the lives of billions of people.

To learn more about this exciting partnership and its potential impacts on digital advertising and gaming landscapes:

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