Exploring Cross Entertainment Partnerships and In Game Spending: Navigating the Evolving Gaming Landscape

Day 2: Games - Beyond Gaming into Cross-Entertnment Partnerships

Building upon yesterday's discussions about the growth of gaming culture, today's focus shifts to exploring opportunities within cross-entertnment partnerships and the burgeoning landscape of in-game sping. The surge in 2020 saw a notable shift as gaming became an indispensable space for young consumers seeking to define and express their digital identities during times of restricted social interaction. This cultural transformation has opened up commercial avenues for game developers, enabling them to leverage virtual goods and services within games environments, while also reaching beyond traditional gaming channels.

We will delve into the cross-entertnment opportunities that present themselves in the current climate and assess crucial emerging consumer trs, essential for crafting strategic product designs and frameworks for the next five years. A pivotal shift is being observed among consumers who are seeking platforms that offer avenues for expression and co-creation amidst an overwhelming influx of content.

Featured Presentation: Games - Beyond Gaming

Speakers:

• Karol Severin, our seasoned games analyst

• Hanna Kahlert, bringing insights on cultural trs

  Additional speakers to be announced shortly

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